Preeti Vyas is the Chairwoman and Founder of Vyas Giannetti Creative (VGC), one of India's most respected integrated design and communication agencies, established in Mumbai in 1997. She specialises in brand design and strategy, with nearly three decades of work raising the Design IQ of Indian and global brands across sectors from FMCG and finance to luxury and lifestyle. Her headline captures it simply: 'Raising the Design IQ of brands since 1997.' A graduate of the National Institute of Design (NID), Preeti began her career in 1986 as Executive Creative Director at Trikaya Grey Advertising. She founded VGC in 1997, building it into a multidisciplinary agency known for strategic depth and creative rigour. In 2010, she launched Designomics, a knowledge and awards platform championing design as a driver of business value and ROI — and curated and hosted a show of the same name on Bloomberg UTV, in conversation with design-savvy captains of industry including Kishore Biyani, Anand Mahindra, and Kumar Mangalam Birla. Preeti has been named one of the '50 Most Influential Women in India' by Impact and Verve magazines, one of the '25 Most Powerful Women in Indian Business' by Business Today, and one of the 'Top Creative Minds' by The Economic Times. She received the Women Disruptors Lifetime Achievement Award 2021 from AdGully. She has served on the jury at D&AD, the New York Festivals, and Cannes (twice), and speaks regularly at forums including CII on branding and women's leadership. She sits on advisory councils for ISDI Parsons School of Design, MIT School of Design, and the India Design Council, and is on the governing council of NID Amravati. She was a speaker at the World Brand Congress 2024.

Bloomberg UTV – Designomics show (host/curator); CII forums (branding & women in business); D&AD jury; New York Festivals jury; Cannes jury (x2); AdGully Women Disruptors Lifetime Achievement Award 2021; 'The Mentoring Diaries' podcast; Della Leaders Club, Mumbai Chapter

Speaker · Panellist