Nidhi S Mittal is the Chief Growth and Marketing Officer at Schnell Technocraft, working across India and the USA, and the founder of NSM, the marketing and personal branding consultancy she has run since 2015. She works with founders, leadership teams and growth-stage businesses on brand strategy, go-to-market planning, thought leadership and leadership visibility. Her career spans more than two decades. She was Group Chief Executive Officer of Blue Vector and Niablo Collective, a group of creative and marketing agencies serving clients from D2C startups to Fortune 500 companies, where she owned the P&L and took operations into the US and the Middle East. Before that she was Head of Brand Marketing at JioSaavn, leading B2B audio advertising and product marketing, and Head of Marketing at Tata Advanced Systems, where she set up the marketing function from scratch for its cybersecurity practice. Earlier roles include Assistant Vice President of Sales and Marketing at the cybersecurity company HaltDos, and global account and consulting roles at DXC Technology and the British Council, with assignments in Australia and the United States. Nidhi has delivered executive education programmes, masterclasses and workshops at institutions including IITs, IIMs, Masters' Union, Emeritus and Growth School, reaching more than 10,000 students and professionals on personal branding, growth, career positioning and leadership visibility. In 2026 she spoke on the panel "The AI + Human Equation" at Inkspell Media's Insight Ignition, and she writes The Insignificant Side, a newsletter on brands, people and growth. She speaks on personal branding, marketing in the age of AI, go-to-market strategy, building a voice of your own, and the business of being visible. She is based in Noida and studied at Hult International Business School.