As the Co-Founder of CtrlA, Gayatri works with small businesses, emerging D2C brands, and founder-led ventures to build brands that stick and strategies that scale. With over 12 years across PR, branding, digital strategy, and influencer marketing, she brings together performance-driven storytelling with real-world brand growth. She also works closely as a cultural curator and experience designer for brands shaping not just how they communicate, but how they show up, engage, and are remembered. From press features and founder profiling to SEO-led websites and content ecosystems, her work sits at the intersection of strategy, storytelling, and measurable ROI. As a Creator Partnerships Specialist, Gayatri has built a reputation for connecting brands with the right creative voices — structuring collaborations rooted in authenticity, cultural relevance, and measurable impact. Through CtrlA India, she has led influencer and KOL campaigns across industries, turning brand-creator relationships into long-term brand equity.

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