Opinion
My Marketing Playbook Changed. Here’s Why.
Lola Gaidhane, Marketing Manager at Samsung India, writes on GEO marketing and how AI is reshaping brand discovery and consumer trust in India.
Interview
Merit and Visibility Have to Work Together
Asha Kumari, Head of Communications and Branding at IIAD and UDIT, speaks on institutional storytelling, brand strategy, and the link between merit and visibility in India.